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Strategy Framework

Hyper-ICP Definition

A protocol for targeting high-intent accounts based on behavioral triggers and technical signals, rather than generic demographics.

01. Select Triggers

Identify 2-3 events that create immediate urgency (e.g., "Just raised Series B"). This answers "Why Now?"

02. Define Signals

Identify the technical traits that prove fit (e.g., "Uses Salesforce"). This answers "Why Us?"

03. Map The Pain

Combine Trigger + Signal to hypothesize the specific operational friction they are feeling right now.

1

Trigger Categories

Select Top 2-3
2

Signal Categories

Select Top 2-3
3

The Operational Pain Equation

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